Industry, Arts and Innovation District

The City has worked with community partners in and around the Rock Bay area to develop a draft Industry, Arts and Innovation District (IAI) Action Plan, a key goal of the Victoria 3.0 Economic Action Plan.
The IAI District Action Plan aims to enhance the Rock Bay area north of Downtown into a vibrant hub for activities and employment in technology, research and development, the arts sector and Indigenous economic prosperity.
Have Your Say on the Future of Rock Bay!
We want to hear from you about the draft IAI District Action Plan as well as the proposed design guidelines and zoning for the District. Take the short survey before it closes on May 5 to learn more about the project and share your thoughts.
Photo credits left to right in banner: 2024 Winter Arts Festival, Autonomous Furniture, Kevin Light Photography

The City has worked with community partners in and around the Rock Bay area to develop a draft Industry, Arts and Innovation District (IAI) Action Plan, a key goal of the Victoria 3.0 Economic Action Plan.
The IAI District Action Plan aims to enhance the Rock Bay area north of Downtown into a vibrant hub for activities and employment in technology, research and development, the arts sector and Indigenous economic prosperity.
Have Your Say on the Future of Rock Bay!
We want to hear from you about the draft IAI District Action Plan as well as the proposed design guidelines and zoning for the District. Take the short survey before it closes on May 5 to learn more about the project and share your thoughts.
Photo credits left to right in banner: 2024 Winter Arts Festival, Autonomous Furniture, Kevin Light Photography
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Let's Talk: IAI District - Online Information Session
On April 16 we held an online session to share information on the Industry, Arts and Innovation District, collect your input and answer your questions.
The session covered key points of the Industry, Arts and Innovation District Action plan, design guidelines and zoning for the Rock Bay area.
View the April 16 session above and don't forget to take the survey before it closes on May 5!
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Industry, Arts and Innovation District Open House
On April 15 we held the Industry, Arts and Innovation open house at the Philips Showcase Gallery. Thank you to the nearly 60 people that came out to learn more about the project and ask your questions about the IAI District Action plan and the future of Rock Bay.
We had a blast chatting with you all and collecting your feedback. Check out more event photos in the photo gallery section and don't forget to take the survey before it closes on May 5.
Key Dates
Photos
Project Timeline
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IAI Research and Project Area Studies
Industry, Arts and Innovation District has finished this stageEarly 2023
Background analysis was completed including an Industrial Market Conditions, Land Economics and Best Practices Study and high-level environmental conditions study.
Virtual focus groups were held with stakeholders from the business, arts and education communities to discuss opportunities and challenges for the area and inform the project scope. Read the focus group feedback.
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Community Partner Engagement
Industry, Arts and Innovation District has finished this stageMid 2023
Feedback was collected from over 500 people to help shape the future of the area and develop the Industry, Arts and Innovation Action Plan.
The City held 10 focus groups, four micro lab sessions and a walking tour workshop with the Rock Bay Working Group as well as a two-day ideas jam session that brought over 100 community and project stakeholders together to discuss their vision for the District.
A survey was also launched to gather feedback from community members on guiding directions for the Action Plan and collect further input on the future of the district.
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Development of Draft IAI District Action Plan
Industry, Arts and Innovation District has finished this stageFall 2023
Staff reviewed research, project area studies and engagement feedback to draft the Industry, Arts and Innovation District Action Plan.
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Public Engagement on Draft IAI District Action Plan
Industry, Arts and Innovation District is currently at this stageApril 2025
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Final Directions Presented to Council
this is an upcoming stage for Industry, Arts and Innovation DistrictLate Summer/Early Fall 2025
Documents
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Phase One Engagement
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IAI District Action Plan
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Goal 1 -IAI District Action Plan_Strengthen Economic Health.pdf (48.6 KB) (pdf)
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Goal 2 -IAI District Action Plan_Foster Arts and Culture.pdf (44.4 KB) (pdf)
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Goal 3 -IAI District Action Plan_-Realize Sustainable Development.pdf (41.6 KB) (pdf)
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Goal 4 -IAI District Action Plan_Improve Mobility Networks.pdf (44.4 KB) (pdf)
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Goal 5 -IAI District Action Plan_Enhance Public Realm and Public Spaces.pdf (57.2 KB) (pdf)
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IAI District Action Plan_.pdf (5.04 MB) (pdf)
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Draft IAI Design Guidelines (March 2025).pdf (9.57 MB) (pdf)
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Zoning
FAQs
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IAI District Action Plan
- What is the timeline for this project?
- What is the Industry, Arts and Innovation District Plan?
- How was the IAI District Action Plan developed?
- What is included in the Industry, Arts and Innovation District Action Plan?
- How will proposed zoning updates help establish and support business in the IAI District?
- What is currently in the District?
- What changes is the City considering in this renewed vision for the District?
- How will the proposed Design Guidelines shape the look and feel of the District?
- Does the proposed IAI District Action Plan take into consideration other policy updates?
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Engagement
- What engagement has taken place so far? Who did you hear from?
- How can the public submit feedback on the proposed IAI District Action plan?
- Why is the City engaging on the Industry, Arts and Innovation District?
- Have the Songhees Nation and Xʷsepsəm Nation involved in the engagement process?
- How many focus groups were held? Who attended?
- Who is in the Rock Bay District Working Group? How were participants chosen?
- How will the City ensure they have heard from all stakeholders in the District?
- What are next steps after engagement is complete?