Industry, Arts and Innovation District

The IAI District Action Plan aims to enhance the Rock Bay area north of Downtown into a vibrant hub for activities and employment in technology, research and development, the arts sector and Indigenous economic prosperity.

From 2022 to 2025, the City worked with community partners in and around the Rock Bay area to develop a draft Industry, Arts and Innovation District (IAI) Action Plan, a key goal of the Victoria 3.0 Economic Action Plan. The engagement period is now closed. Thank you for your feedback.

What's Happening:

In June 2025, the IAI District Action Plan and related design guidelines were approved by Council.

Photo credits left to right in banner: 2024 Winter Arts Festival, Autonomous Furniture, Kevin Light Photography